What is a brand launch video?

A brand launch video is the hero film that introduces a new brand, product, or repositioning to the market — the asset that has to land the same day your new homepage, sales deck, PR push, and investor update go live. It carries the single sharpest claim of the launch in motion, then gets cut down into shorter versions for paid, social, and sales. Everything Design has produced launch films this way for clients including DoveRunner and AdNaut.