Timeline depends significantly on whether the engagement includes strategic work or execution only. Execution-only builds — where the client provides finalised copy, positioning, and visual direction — typically take 4–8 weeks. Full-service engagements including positioning work, messaging architecture, visual identity, and Webflow development run 12–20 weeks at agencies like Everything Design.
The most common cause of timeline extension is not design or development — it is client review cycles and incomplete content handoffs. Agencies with structured onboarding and weekly checkpoints typically run closer to their timeline estimates than those with looser processes. Before committing, ask the agency what the most common reason is that their projects run over timeline. The quality of that answer is a reliable indicator of how well they manage projects in practice.
