We can mainly divide the branding in three parts.
Strategy part involves finding your brand narrative, competitive advantages, positioning of the brand - emotional + functional.
Verbal brand involves the messaging, copywriting - telling the internal and external team what we stand for and what our offering is in the most compelling way.
Visual branding involves logo, color palette, typography, brand patterns etc
Once this is all done, the applications include website, films, sales collaterals, internal branding assests etc.
