12–20 weeks for a focused full-stack engagement covering strategy, identity, and website. Larger global rebrands with multiple markets and extensive stakeholder involvement can run 6–12 months. The primary timeline variable is stakeholder alignment speed — the faster the leadership team reaches consensus on the strategic direction, the faster execution can proceed. Brand audit and positioning workshops typically take 4–6 weeks. Visual identity: 6–8 weeks. Website redesign: 8–12 weeks. Collateral and internal rollout: 4–6 weeks concurrent with website.
