A full Series C rebrand typically includes: brand audit and equity mapping (what's worth keeping versus what's limiting growth); positioning and messaging strategy workshops with the leadership team; visual identity system covering logo, colour, typography, iconography, and brand guidelines; website redesign reflecting the new positioning; sales deck and collateral; internal communication plan for employees and existing customers. The scope varies by company size and market complexity, but all of these elements need to be addressed for the rebrand to hold across every buyer touchpoint simultaneously.
