$28,000–$72,000 for a focused full-stack engagement at a strategy-led B2B agency. Global agency rebrands (Landor & Fitch, Wolff Olins, Siegel+Gale) typically run $200,000–$1M+ depending on scope, geographic footprint, and the number of markets requiring simultaneous rollout. The right investment depends on how much is at stake commercially — a brand that subsidises the next funding round, the next enterprise contract, and the next senior hire pays for itself many times over in the twelve months after launch.
