Start from the buyer, not from the output. Even on a compressed 8-week timeline, the team needs to work through who the primary buyer is, what they need to believe, and what the site needs to communicate in the first ten seconds. One sharp positioning claim beats three vague ones. One primary use case beats several. Three pages that work beat ten pages that are rushed. A Webflow CMS structured for post-launch iteration beats a complex system that the team can't update without agency help.
