8–16 weeks for a focused engagement covering positioning, identity resolution, and website. The timeline is driven primarily by decision speed — the faster the leadership team of the combined entity can reach alignment on the brand architecture question, the faster the external work can proceed. The brand architecture decision (whether to merge, absorb, or create a new combined identity) is the most complex part of a post-acquisition brand project. Once it's made, identity and website execution follow a predictable timeline.
