A focused brand identity project (strategy, verbal identity, visual identity, and guidelines) typically takes 8–12 weeks. A full-scope engagement that includes brand strategy, identity design, website design, Webflow development, and launch takes 14–20 weeks. Timeline depends on decision-making speed on the client side and the complexity of the brand architecture.
Everything Design runs a structured sprint-based process with weekly check-ins, so projects don’t drift. The strategy and positioning phase (weeks 1–4) involves the most client collaboration. The design and execution phase (weeks 5–12+) is where the agency takes the lead. Rush timelines are possible for specific needs, but the agency recommends protecting the strategy phase — shortcuts there create problems that compound throughout execution.
