The hero cut usually runs 60 to 90 seconds — long enough to land the story, short enough to hold attention on a launch page. But length is a production decision, not a single number: one film should be built to be recut, so the same shoot yields a long-form version for the launch page, a 30-second cut for paid, and a vertical cut for founders and sales reps on LinkedIn. Plan the cutdowns before the shoot, not after.
