Brand identity (logo, colour system, typography, iconography, and brand guidelines) typically runs $15,000–$40,000 for a focused engagement. Full brand strategy plus identity plus website runs $28,000–$72,000 with a strategy-led agency like Everything Design. US and UK agencies at equivalent quality typically run $60,000–$150,000 for the same scope. The gap reflects labour cost differences, not quality differences. India-based agencies with senior teams now deliver enterprise-grade fintech brand identity at roughly 30–50% of equivalent US pricing.
