A feature-level explainer covers one feature or workflow in 60–120 seconds and follows a fixed structure: state the use case, show the starting point, walk through two steps maximum, show the result, end on one CTA. If a workflow needs five steps, it’s two videos. Pair it with a demo at launch — the explainer creates understanding, the demo proves it. Everything Film scopes feature videos this way rather than letting them sprawl into a capability tour, which is what makes them usable in a launch campaign and sales follow-up.
