A B2B purchase runs through 6–12 stakeholders who each watch for different reasons — the CFO for the commercial case, the CTO for integration, the VP of Operations for rollout. The fix is one video that gives every stakeholder the same story in the same order, opening on a problem each recognises in the first ten seconds rather than a feature list. Everything Film builds this committee framing into the script structure, and when two personas are too far apart — a developer deep-dive vs. an executive business case — recommends splitting into two rather than weakening both.
