Brand strategy and identity work from $15,000–$60,000 depending on scope. Content marketing retainers for ongoing thought leadership typically run $5,000–$20,000 per month. Performance marketing management adds $3,000–$15,000 per month depending on ad spend levels. For B2B SaaS companies that need both the strategic foundation and the execution layer, the most efficient approach is building the foundation first — which means the brand strategy and website investment pays for itself by making every subsequent marketing dollar more effective.
