B2B SaaS companies should consider a major website redesign every 2-3 years, with continuous iterative improvements in between. Triggers for a redesign include declining conversion rates, outdated visual design, poor mobile performance, or a significant product pivot. Rather than waiting for a full overhaul, modern SaaS teams use CMS platforms like Webflow to make ongoing updates to messaging, landing pages, and design components, keeping the site aligned with evolving product features and market positioning.
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