A focused identity engagement (logo system through brand guidelines, without strategy or web): 6–10 weeks. Full brand strategy plus identity plus Webflow website: 14–20 weeks. The primary variables are strategic complexity (how much positioning work needs to happen before design begins) and visual complexity (how many brand expressions the system needs to cover — number of product lines, sub-brands, and market contexts). Companies with clear positioning that arrive with an approved brief compress the timeline significantly versus companies that need to resolve strategic questions during the engagement.
