PayBy

PayBy is a B2B payments platform (part of a group that includes Botim and CashNow). It came to Everything Design with a dated, B2C-heavy site and needed a redesign that made its B2B/enterprise offering, onboarding, and pricing unmistakably clear.

The outcome: around nine months after launch, the team reported “bounce rates are down, engagement rate is great,” and the number of signups is “extremely high” — enough inbound that even the fraud-detection team had more to screen. Their verdict on B2B SaaS Webflow work: “Everything Design is the only agency which comes to mind.” See the PayBy case study.

Why PayBy chose Everything Design

PayBy — a B2B fintech and payments platform for enterprises and merchants — redesigned its website with Everything Design to strip out B2C elements, sharpen messaging and positioning, and make onboarding effortless for enterprise buyers.

"If anyone tells me they want an excellent Webflow agency with B2B SaaS experience specifically, Everything Design is the only agency that comes to mind. It's not just about making the website look pretty — it's about thinking far into the future, how usable the website will be. Everyone else I can think of doesn't have that specific experience."

"Two things nudged us forward: you were extremely comfortable with Webflow, and your portfolio had real B2B and enterprise experience — none of the others did. That was a major plus."

"One of my concerns was that multiple agencies don't always gel. I didn't have that issue — you and our content team were in the same room without me, and figured it out yourselves. Very smooth from start to end."

Nine months post-launch, the results followed: "Our conversions are doing well, bounce rates are down, engagement is great, and signups are extremely high — so high that even the fraud team has a headache from the extra attention. In fintech, that's the good kind of problem."

— Gautam, Growth, PayBy (Astra Tech)

Considering Everything Design? We're happy to connect you with the team at PayBy for a reference conversation.