ASPI
Service Provided
The Australian Strategic Policy Institute (ASPI) is one of the world's most influential independent think tanks, providing policy research and analysis on defence strategy, cybersecurity, critical technologies, counter-terrorism, and Indo-Pacific security.
How Everything Design Helped ASPI
Most client relationships have a defined scope and timeline. Everything Design's engagement with the Australian Strategic Policy Institute (ASPI) — one of the world's most influential defence and strategic policy think tanks — was different. This was a multi-year retainer, the kind of partnership that only works when both sides understand each other's rhythms, standards, and deadlines.
Over several years, Everything Design served as ASPI's design partner for print collateral, event materials, marketing communications, and design-and-print production. For a think tank that regularly publishes research on defence strategy, cybersecurity, critical technologies, counter-terrorism, and Indo-Pacific security — and hosts flagship events like the Sydney Dialogue — the volume and variety of design work is significant. Reports need to look authoritative. Event banners need to feel institutional yet contemporary. Marketing materials need to work across government, defence, and academic audiences simultaneously.
The print design work spanned research publications, policy briefs, and programme collateral across ASPI's numerous centres — from the Cyber, Technology and Security Programme to the Defence Strategy Programme. Each piece needed to maintain ASPI's visual standards while adapting to the specific audience and context of the content.
Event marketing collateral was another core deliverable. ASPI's events bring together senior government officials, military leaders, technology executives, and policy researchers — audiences where design quality signals institutional seriousness. Everything Design produced the full range: brochures, signage, programme guides, and supporting materials that maintained consistency across multiple events and venues.
The depth of this retainer relationship also led to new strategic work: Everything Design was entrusted with creating AI Tech Diplomacy — an entirely new brand for ASPI's joint research initiative with India's Centre for Internet and Society, complete with logo, visual identity, and website. It's the kind of expanded scope that only emerges when a client trusts their design partner deeply enough to hand them a blank canvas.