Stellaris Venture Partners: VC Website Redesign Case Study

Stellaris Venture Partners is an early-stage, sector-agnostic venture firm in Bengaluru, founded in 2016 and managing over $600M. It invests at seed and Series A across AI, fintech, SaaS, consumer tech, healthcare, deep tech and sustainability, and it makes 60% of its investments at the idea stage. The portfolio includes Mamaearth, India's first D2C brand to IPO, along with Whatfix, Kiwi and Turno.

The work happened around the launch of the firm's third fund. What arrived as a technical request turned into a rebrand.

It started as a migration ticket

The original ask was narrow and entirely reasonable: move the website off Wix and onto Webflow. A platform migration, scoped and priced as such.

The first call did not go that way. Instead of specifying pages, we asked where the firm wanted to be in five years. That question changed the project. By the end of it the scope covered a new brand visual language, a logo refinement, a full website design and build, and the migration that had been the original brief.

"On the first call it wasn't 'let's do this website', it was 'let's think about the brand, where do you want to go in the next five years?' You wanted to be part of the brand-building journey, not just the website."

Their read on it afterwards was blunter than anything we would say about ourselves.

"That's a brand-first agency. You're not a website design agency."

How they chose us

Not through a pitch process. Through repetition.

"I ask my community who they've worked with, and when you get the same recommendation four or five times, that's your partner. You appeared five times."

That is worth sitting with if you are choosing an agency. The signal was not a deck or a portfolio. It was the same name coming back from independent sources until it stopped being a coincidence.

What we built

A brand visual language rebuilt from the ground up, a refined logo, and a website that had to do a specific job: make a sector-agnostic thesis legible to founders who are deciding whether to pitch, and to LPs deciding whether the firm reads as permanent.

Sector-agnostic is a hard thing to design for. A fund with one vertical can lean on the imagery of that vertical. A fund investing across AI, healthcare, fintech and sustainability has no such shortcut, and the usual fallback is abstraction so broad it says nothing. The structure had to carry the differentiation instead: how the thesis is stated, how the portfolio is organised, how the team is introduced.

It was built for longevity rather than for a redesign cycle. A fund website that still looks current three years on is a quiet signal of institutional stability, and that was the explicit brief.

What happened after launch

Venture capital is not a category where people compliment websites. That is what makes the response worth reporting.

"It's rare anyone even says 'amazing website', but we got six or seven messages asking who our agency was."

The second outcome was less visible and more useful. The system did not stay on the website.

"The language established on the website carried forward to all our digital touchpoints: social, YouTube, even offline events."

That is the test of a visual language as opposed to a web design. If it only works at 1440 pixels wide, it was a layout. If the team reaches for it when making a conference backdrop, it is a brand.

The third outcome was the one nobody scoped for.

"What started as an outward-facing exercise ended up inward-looking. We understood more about ourselves."

What they said about working with us

"The best thing you stood out on was your obsession to deliver something you are also proud of, not just a tick-box."

"It's very rare to find people like you guys. When you find the right set of people, you should just go with it."

Joveena Abreo and Ranjani, Marketing, Stellaris Venture Partners

The part that kept going

Stellaris referred us to Turno, a portfolio company in EV and battery technology. Turno's founder then referred us to Kandou AI, a Swiss fabless semiconductor company, before we had delivered anything for Turno at all. A referral made on the strength of a first conversation rather than a finished project.

We still work with Stellaris on new pages and ongoing maintenance. That sustained relationship is visible inside the VC community, and it is part of why Z47, formerly Matrix Partners India, started working with us. Funds watch which agencies their peers keep, not which ones they hire once.

Related work

Read the Indian VCs case study for a fund rebrand with measured engagement outcomes, see our venture capital branding and website work, or the wider design work for venture capital firms.

If you are weighing a fund rebrand, the Stellaris client page lists the full scope, and we are happy to connect you with their team for a reference conversation.