How Frameworks

HowFrameworks (HFW AI) is an AI “business mentor” for SME owners — trained on 100+ proven business frameworks, it turns a plainly described business problem (“only I can close orders,” “motivation is low”) into recommended frameworks and clear next steps in about 60 seconds. It's trusted by 250+ SME owners.

Everything Design's work for HowFrameworks spans the brand strategy, two films — an animated explainer and a live-action film we shot — and Sherpa, a landing page for its founder-mentorship program that guides SME owners scaling from ₹10 Cr to ₹100 Cr, built on Webflow with a sharp, affinity-led structure that pairs real founder problems (“I'm making decisions alone”) with the support that solves them, behind one clear consultation CTA.

The outcome: asked whether they would recommend Everything Design, the founder's response was simply “Why is it a question? I will recommend.” What stood out most was rare accountability on both time and money — “you're doing it on time, you're giving me updates” — paired with strong creative, a combination they said most agencies don't manage together.

Why HowFrameworks chose Everything Design

HowFrameworks — a product company — came to Everything Design (via a referral from the 10xer marketing community, plus Mejo's LinkedIn videos) for a product film. The founder, an engineer with "a keen eye for design," had first tried designer friends without success.

"I know a good job just by looking at it — the stitching on a bag, a good pen. When I saw your website, I knew you're good at what you do. So I said, let's give it a shot."

"Project management is what's missing in the design world — you're either a good designer with no control over time and cost, or the other way around. You said 45 days and delivered in 47 — and those two days were only because I changed something. You had clear milestones, on dates, and you hit them."

"Either you get good project management but bad creative, or good creative but bad project management. Both together is what I like — and you're good on pricing too. That's why I'll recommend you."

And it did the job: "It definitely added value. Our market is cluttered and everyone's busy — you have to do something different to get noticed, and that's what we did."

— The founder, HowFrameworks

Considering Everything Design? We're happy to connect you with the team at HowFrameworks for a reference conversation.