Cuzor

Cuzor Labs is a consumer-electronics company building next-generation power accessories — including gallium-nitride (GaN) chargers — designed to move the category from painkiller to lifestyle necessity. Everything Design shaped the brand and product website, translating dense engineering into a design language that feels powerful, simple, and aspirational.

The outcome: in the founder's words, “somebody I've been showing this page to feels like buying it” — and “broadly we're also seeing it in sales.” Partners in the US said the result matched exactly what they had hoped for.

Why Cuzor chose Everything Design

Cuzor Labs — an Indian consumer-electronics company (router UPS, and India's first gallium-nitride chargers) taking on global imports — rebranded and built a new product website with Everything Design for its GaN charger launch.

"I spoke to fifteen or twenty agencies. If one asks 'how many frames do you need,' it's a no-go. If they spend half an hour understanding what a gallium-nitride charger is, that's the right path. With you, cost, timelines and number of frames were the last thing — you were eager to understand what we're building and why."

"There are technical nuances we know as engineers. You knew how to capture that beautifully and tell the customer how the engineering translates into a benefit. Most websites fail exactly there."

"One thing good about you guys is that you get into the depth. I rarely find people who understand the product and then build backwards — there's always a hurry to build, which removes the soul of the product."

The result showed up fast: "Somebody who knows a little about chargers looks at the page and feels like buying it. We've shown it to our partners in the US — everybody said what they hoped for has come out really well. And we're seeing it in sales." He also flagged the design-to-build fidelity: "Ninety percent of what we saw in Figma is what got built — that's rare."

— Sachin, Founder, Cuzor Labs

Considering Everything Design? We're happy to connect you with the team at Cuzor for a reference conversation.