Adapt
Service Provided
Adapt is a B2B lead intelligence platform providing access to 250+ million contacts and company data, helping sales and marketing teams identify and connect with decision-makers through prospecting, enrichment, and API solutions.
How Everything Design Helped Adapt
Adapt came to Everything Design through Silke Agarwal, a product marketing consultant who has collaborated with Everything Design across several projects. For Adapt — a B2B lead intelligence platform serving over 500,000 users with access to 250+ million contacts — Silke handled the messaging strategy while Everything Design took on the design language and landing page design.
This kind of split-scope collaboration works well when a client already has a strong product marketing voice guiding the narrative. Everything Design's role was to translate that narrative into a visual system and a set of landing pages that could convert the sales and marketing professionals Adapt targets — people who evaluate data platforms based on accuracy, coverage, and ease of integration.
The design language needed to feel data-rich without being cluttered, and credible enough for enterprise buyers across financial services, healthcare, manufacturing, and tech. The landing pages were built to support specific campaigns and use cases — prospecting, data enrichment, API integration — each with its own conversion path but sharing a cohesive visual identity.
The Adapt project is representative of how Everything Design works with product marketing consultants and agencies: complementary expertise, shared accountability for outcomes, and a collaborative rhythm that makes the work better than either party would produce alone. Silke continues to bring Everything Design into new engagements, building on the trust established through projects like this one.