Ximkart

Ximkart is a B2B raw-material sourcing platform that helps Indian manufacturers procure metals, chemicals, and industrial materials — built to help them compete on price and quality with the best in the world. Everything Design delivered the branding and website to communicate a complex, technical offering simply to a manufacturer audience that isn't always online.

The outcome: founder Sharan reported that all three audiences — friends and family, investors, and customers — called the site “self-explanatory,” so it “communicates the right message.” The practical payoff: sales meetings “don't have to start from scratch,” because prospects already understand what Ximkart does before the first call. More on this in what B2B buyers actually pay for.

Why Ximkart chose Everything Design

Ximkart — a raw-material sourcing platform helping Indian manufacturers compete with the best in the world — rebranded with Everything Design early in its journey, when its website was the main way non-tech-savvy manufacturers would learn what it does.

"I searched for two months and spoke to a lot of agencies. Once I spoke to Mijo, what I wanted was largely what he was translating — what he said lined up with what we were thinking."

"My biggest worry is whether it's one person doing everything or an org — folks come in to hunt, but when it comes to farm, no one is around. You were involved through and through. You brought me in where required, but you took ownership: 'we are the owners, we understand how this needs to be built.' That's a very difficult balance to achieve."

"You go to the depth of it — that level of detailing is missing in most agencies. You put in the effort to understand something as complex as a chemical, a mining product, a metal."

The result: "All three cohorts — friends, investors, customers — said the website is self-explanatory and communicates the right message." And meetings changed: "People now have a sense of who we are before we even meet — the conversation doesn't start from scratch." His summary: "For any design requirement, Everything Design is my fallback in every conversation."

— Sharan, Founder, Ximkart

Considering Everything Design? We're happy to connect you with the team at Ximkart for a reference conversation.