Redefining the brand and website for a trusted name that's been here since 1984

Logo Design, Iconography, Illustrations, Brand Collaterals, Website Design, Webflow Development & Website Communication Strategies
Client
LAkshmigraha
Industry
ManufacturingAnd Warehousing
headqauters
Coimbatore,
Tamil Nadu
Target Audience
MANUFACTURERS

BRAND IDENTITY

BRAND IDENTITY

BRAND
IDENTITY

BRAND IDENTITY

BRAND COLLATERALS

BRAND COLLATERALS

BRAND COLLATERALS

WEBSITE DESIGN

WEBSITE DESIGN

WEBSITE DESIGN

RESEARCH INSIGHT
the words solid and studdy core are blue
RESEARCH INSIGHT
BRAND IDENTITY
a white circle on a blue background
BRAND IDENTITY
VISUAL
LANGUAGE
two square objects with a blue center and a yellow center
VISUAL
LANGUAGE
Positioning STRATEGY
a blue background with the words simple smart secure
Positioning STRATEGY
WEBSITE DESIGN
a smartphone with the text smart systems, secured right
WEBSITE DESIGN
OVERVIEW

Envisioning for a Legacy brand

Lakshmigraha, a trusted brand since 1984, decided it was time to reflect their unique values and welcoming culture, where employees are respected and prosperity is cherished, just like their logo, Lakshmi. Their old website got a complete makeover to reflect this warmth and openness, aiming to showcase their work better and attract new talent.

Our goal was to create a website that not only highlights their impressive portfolio but also establishes them as leaders in petroleum products, textiles, and automotive parts manufacturing. Lakshmigraha teamed up with ED to bring a fresh perspective to their website and brand identity, aligning with their core beliefs and values.

project approach

01

Crafting a Compelling Brand Narrative

Crafting a brand narrative that extends beyond products, highlighting Lakshmigraha's legacy of care and kindness, fostering deeper connections with stakeholders.

02

Developing a Cohesive Brand Identity

Creating a unified brand identity, leveraging the logo across the website for memorable visuals, reinforcing Lakshmigraha's distinctiveness.

03

Designing a User-Centric Website

Designing a simple, fast-loading website with seamless mobile adaptability, prioritizing user experience for effortless navigation and exploration.

04

Redefining the Logo for Timelessness

Enhancing the logo's clarity and modernity for long-term recognition, reflecting Lakshmigraha's evolution while preserving its essence.

Before
After
Before
After
Before
After
Before
After
Before
After

Revamped Website, Reimagined Platform

We ensured that the website stayed true to the client's content. Our focus was on developing simple custom visuals to capture the detailed information. Distilling the main points into concise and understandable elements. We did all this while remaining focused on bringing out the brand identity in a strong way.

bizongo logo

The outcome exceeded my expectations, and I want to express my genuine gratitude for the dedication and effort put in by your exceptional team at ED.

G.R. Gopi Kumar
Managing Director

Backed by Process

At ED, we meticulously guided Lakshmigraha's branding journey, offering them two distinct identity options at the outset. These options seamlessly extended to a modern website, carefully crafted to reflect their values and ethos. Drawing inspiration from Lakshmigraha's essence, we developed a logo embodying warmth and prosperity, while our communication strategy highlighted their expertise in petroleum, textiles, and automotive parts.

Additionally, we crafted a verbal identity that resonated with Lakshmigraha's values. Throughout the website development process, our team introduced unique interpretations for loading sections, ensuring subtlety and taste. This collaborative approach, coupled with Lakshmigraha's trust in our expertise, resulted in a logo and website authentically representing their brand, solidifying their presence in the industry.

a woman is smiling in front of an orange background
"Partnering with Lakshmigraha was an incredibly warm and welcoming experience. They entrusted our expertise every step of the way, placing full confidence in the choices we offered.

It was truly rewarding experience, collaborating on enhancing their logo and website."
TANMAYA RAO
PROJECT LEAD