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Design System for a Global B2B Cybersecurity Company

Brand Messaging, Positioning Line, Logo Design, Illustrations, Web Design, Micro Animations

Client
FORTUNA IDENTITY
Industry
CYBERSECURITY
headquarters
TEXAS, USA
Target Audience
B2B ENTERPRISES
a purple and blue background with two square objects

Visual Design

Visual Design

BRAND
IDENTITY

Visual Design

a white and blue circle on a white background

Identity Design

Identity Design

Identity Design

a cell phone with the text smart systems, secured right

Website design

Website design

Website design

RESEARCH INSIGHT
the words solid and studdy core are blue
RESEARCH INSIGHT
BRAND IDENTITY
a white circle on a blue background
BRAND IDENTITY
VISUAL
LANGUAGE
two square objects with a blue center and a yellow center
VISUAL
LANGUAGE
Positioning STRATEGY
a blue background with the words simple smart secure
Positioning STRATEGY
WEBSITE DESIGN
a smartphone with the text smart systems, secured right
WEBSITE DESIGN
OVERVIEW

Establishing the Presence

Fortuna Identity had the leverage of deep domain knowledge and expertise. This however needed to be brought forth in their presence. Moving from being a service provider to leveraging their past work to create a foothold in the global competitive market by establishing a cohesive brand. The brand had not undergone any updates. As a result of which attracting new and fresher talent was seeming to be a challenge.

The project was a collaborative partnership, where we understood their market and their niche, we discovered having a unique identity, standing apart and coming across as agile yet rooted with strong foundation was the way to go.

project approach

01

Cohesive brand identity

A brand identity that is refreshingly new, has the depth of the company’s offerings and has tremendous extendibility in various collaterals.

02

Solid, unified positioning

A positioning statement that sums up the value that is brought to the table by Fortuna Identity in a simple and effective way.

03

Memorable online presence

A website that can not only clearly communicate offerings, value propositions, but also further establish the renewed brand language.

04

Amplified design language

We needed to showcase our expertise and our capability to transform schools with digital infrastructure

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After
the website for fortuna identity
a screen shot of the zero trust website

Utilizing Lottie animations for the website enabled us to explore ways to add motion into pages that otherwise carried complex and serious and text-heavy content.

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After

The website was designed with a content framework aimed at accessibility of information for a visitor in an education or comparison phase. To make this process easy, the solutions, technology, product pages held a secondary navigation bar to navigate to the next pages quickly.

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After
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a man with grey hair and glasses wearing a purple shirt

The team put in the effort to understand the offerings. The result was design that resonates with our clients and peers.

TC ASHok
Co-Founder & CEO, Fortuna Identity

Backed by Process

We were backed by a meticulous process where we researched, got a deeper understanding of the industry and the company’s offerings, did the right benchmarking, put two and two together.

This process ensured that Fortuna Identity's brand identity, website, and print assets were not just aesthetically pleasing but also strategically aligned with the company's unique value proposition. The comprehensive approach of combining research, benchmarking, and creative synergy laid the foundation for a successful and seamless representation of  Fortuna Identity's mission in the import ecosystem.

a woman wearing glasses and smiling in front of an orange circle
We were able to add significant value to the company with the brand and website refresh by means of a very solid concept that was extended seamlessly to communicate the offerings– yes, but also the value and reliability any enterprise would obtain by partnering with Fortuna Identity.
Sanjana Hanagodimath
PROJECT LEAD
a computer screen with a web page on it